A friend invited me to an awesome event this past Saturday called EAT|SEE|HEAR. It’s an outdoor food/music & film series that features food trucks, live bands & movies. The perfect trifecta. Venues include everything from highschools, parks and community centers. This week was the screening of The Big Lebowski at Santa Monica Highschool’s outdoor Greek Theatre. At first I was a bit wary, having had my fill of Hollywood Cemetery Screenings last summer but this was a great alternative!
Side-note: It’s both a blessing and a curse—I am unable attend an event and not take mental notes about the good, the bad and ideas for how to improve said event. This came close to a perfect event from an organizational and marketing stand point.
First off there were no bads— a rarity in my mind hence the blog post.
Great ticketing system, allowing you to purchase your tickets ahead of time on fandango’s website, there was the option for general ticketing or the LATE COMER ticket, basically for 9 dollars more (regular tickets $11.50, late comers $20) you were assured a spot and could waltz in as close to the film start time as you want. Fabulous option for LA’s pathologically late. On site you could show your print out, or your confirmation email on your iphone, purchasing day of tickets was also a breeze— cash only.
Food— A great selection including curry, tacos, burgers, hot beverages, sandwiches.
Music— While I didn’t make it in time to hear them, a local band is featured every week before the screening.
Screening— I’d never seen a blow up movie screen before— genius! Also neat at the end while the credits rolled, they superimposed the event’s logo in the bottom corner which was a great final touch.
Marketing— Really well thought out, the series sizzle reel played before the start of the film, website URL showcased, trailer for next week’s film, location listed. The MC also encouraged people to take photos of the event and submit them for a competition they are holding. Also nice touch sponsor KROG was giving away popcorn if you showed the Fandango app on your phone.
Parking— Vital in LA…$3 Affordable lot right across the street from the venue.
*** Like I mentioned earlier, this was a very near perfect event, below 2 small suggestions.
1. It most likely had something to do with the venue being a school, but there was no alcohol, oh well great company made up for it!
2. Would have loved to see branded blankets for sale— the event has a neat, simple logo that could be showcased & it gets chilly at night in LA.
* Next Week: Sat. June 30 ZOOLANDER @ Paul Revere Middle School in Brentwood*
Address: 1450 Allenford Ave. Los Angeles, CA 90049
Music: AQUARIUM DRUNKARD PRESENTS THE ORWELLS
Doors: 5:30pm | Band: 7pm | Movie: 8:30pm
Full Summer Series Schedule